J.ESTINA is a bridge jewelry brand inspired by Princess Jovanna, an Italian princess and also the wife of Boris III of Bulgaria. The brand name J.ESTINA was coined from the name of Princess Jovanna. Signifying her royal background, a tiara is used as the brand’s symbol. J.ESTINA aspires to be the only masstige jewelry brand fulfilling the glamour of jewelry enjoyed by elegant women in their 20s and the fantasy of a woman dreaming of becoming a new princess.



Hong Kong International Airport Terminal 1

Departures (Restricted Area) [ Store Map]

  • East Hall North