The story of the leading beauty brand, Helena Rubinstein, began in 1902 when our founder, Helena, opened the first professional beauty salon in the world. Audacious vision, inventive intelligence, inspired beauty… These three qualities sum up the founder’s philosophy and still back this legendary brand’s excellence and progress. Helena Rubinstein has formed an intricate link between the quest for beauty and the passion of science.

Today, Helena Rubinstein offers every woman the most concentrated star ingredients and the most sumptuous textures for immediate long-term results at the level of aesthetic medicine to beat time with unprecedented innovations.

And it reaffirms the ambition to give women the power of beauty by encouraging them to take time to take care of themselves: “Time For Beauty”.



Hong Kong International Airport Terminal 1

Departures (Restricted Area) [ Store Map]

  • East Hall South