TAG Heuer, which began in St-Imier, Switzerland in 1860, is a pioneer in Swiss watch-making as well as a representative sports watch of precision. The brand is well known through its sponsorship of major international sports events. TAG Heuer continues to transform itself by expanding to an elegant, classic women’s line combining technological strength built through the high-end line of men’s watches. As a maker of avant-garde timepieces, TAG Heuer’s DNA consists of prestige, precision and performance. Based on its unique DNA, TAG Heuer boasts an extensive range of fans around the world for the stylish Carrera line named after the legendary Carrera Panamericana Rally in the 1950s, the ergonomic designs of Link for maximum wearability, the Aquaracer line inspired by water sports, the provocative Formula 1, the SLR line in collaboration with Mercedes-Benz, the Monaco in the world’s first square waterproof case and the high-end Grand Carrera line recently launched.



Hong Kong International Airport Terminal 1

Departures (Restricted Area) [ Store Map]

  • East Hall North
  • East Hall South